The Dual Process of Co-branded New Products: Why Fit is Not All That Matters - Archive ouverte HAL
Communication Dans Un Congrès Année : 2014

The Dual Process of Co-branded New Products: Why Fit is Not All That Matters

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hal-02954567 , version 1 (01-10-2020)

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  • HAL Id : hal-02954567 , version 1

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Nathalie Fleck, Géraldine Michel, Hubert Gatignon. The Dual Process of Co-branded New Products: Why Fit is Not All That Matters. EMAC, May 2014, Rotterdam, Netherlands. ⟨hal-02954567⟩
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