Consumers’ Preferences and Willingness to Pay for Fish Products with Health and Environmental Labels: Evidence from Five European Countries - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue Nutrients Année : 2020

Consumers’ Preferences and Willingness to Pay for Fish Products with Health and Environmental Labels: Evidence from Five European Countries

Résumé

Seafood products are important sources of protein and components of a healthy and sustainable diet. Understanding consumers’ preferences for fish products is crucial for increasing fish consumption. This article reports the consumer preferences and willingness to pay (WTP) for different fish species and attributes on representative samples in five European countries (n = 2509): France, Germany, Italy, Spain, and the UK. Consumer choices were investigated for fresh fish in a retail market under hypothetical situations arranged by a labelled choice experiment conducted for seven fish species: Cod, herring, seabass, seabream, salmon, trout, and pangasius. The results show the highest premiums for wild-caught fish than farm-raised alternatives. Ready-to-cook products are generally preferred to whole fish, whereas fish fillet preference is more species-specific. The results show positive premiums for a sustainability label and nutrition and health claims, with high heterogeneity across countries and species. With consumers’ preferences and WTP being largely country- and fish-dependent, businesses (fish companies, retailers, and others) should consider the specific market context and adapt their labelling strategies accordingly. Public authorities campaigns should inform consumers about the tangible benefits related with health and environmental labels.
Fichier principal
Vignette du fichier
nutrients-12-02650-v2.pdf (735.19 Ko) Télécharger le fichier
Origine : Fichiers produits par l'(les) auteur(s)

Dates et versions

hal-02935812 , version 1 (06-09-2021)

Licence

Paternité

Identifiants

Citer

Davide Menozzi, Thong Tien Nguyen, Giovanni Sogari, Dimitar Taskov, Sterenn Lucas, et al.. Consumers’ Preferences and Willingness to Pay for Fish Products with Health and Environmental Labels: Evidence from Five European Countries. Nutrients, 2020, 12 (9), pp.2650. ⟨10.3390/nu12092650⟩. ⟨hal-02935812⟩
119 Consultations
179 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More