Using a recently-developed perturbative-QCD approach for jet evolution in a dense quark-gluon plasma, we study the nuclear modification factor for the jet fragmentation function. The qualitative behaviour that we find is in agreement with the respective experimental observations in Pb+Pb collisions at the LHC: a pronounced nuclear enhancement at both ends of the spectrum. Our Monte Carlo simulations are supplemented with analytic estimates which clarify the physical interpretation of the results. The main source of theoretical uncertainty is the sensitivity of our calculations to a low-momentum cutoff which mimics confinement. To reduce this sensitivity, we propose a new observable, which describes the jet fragmentation into subjets and is infrared-and-collinear safe by construction. We present Monte Carlo predictions for the associated nuclear modification factor together with their physical interpretation.