Social responsibility in B2B and its influence on long-term orientation through the trust - Analysis in oil and petrochemical industry - Archive ouverte HAL
Proceedings/Recueil Des Communications Année : 2020

Social responsibility in B2B and its influence on long-term orientation through the trust - Analysis in oil and petrochemical industry

Haneen Abuazzah
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Amira Berriche
  • Fonction : Auteur
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hal-02569687 , version 1 (11-05-2020)

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  • HAL Id : hal-02569687 , version 1

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Haneen Abuazzah, Amira Berriche, Salerno Francis. Social responsibility in B2B and its influence on long-term orientation through the trust - Analysis in oil and petrochemical industry. 19th International Marketing Trends Conference, Jan 2020, Paris, France. 2020. ⟨hal-02569687⟩
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