From the perspective of Sociology of literature, this paper sets the question of what happens with communication and reception issues in the context of e-publishing, considering the cultural situation of lacking critic methods and established values? Related to e-publishing, the precise question is: how to set the reliable system of filtering e-books on the net? The paper discusses the main obstacles in that process and analyzes a few individual attempts to set that kind of mechanism. Besides technical improvements which will be mainly discussed on the EIPub Forum, this paper aims to motivate us to point some theoretical issues considering the problem of evaluation and reception as part of literary communication.