We aim at formulating a higher-spin gravity theory around AdS$_{2}$ relevant for holography. As a first step, we investigate its kinematics by identifying the low-dimensional cousins of the standard higher-dimensional structures in higher-spin gravity such as the singleton, the higher-spin symmetry algebra, the higher-rank gauge and matter fields, etc. In particular, the higher-spin algebra is given here by [λ] and parameterized by a real parameter λ. The singleton is defined to be a Verma module of the AdS$_{2}$ isometry subalgebra so (2, 1) ⊂ [λ] with conformal weight $ \Delta =\frac{1\pm \lambda }{2}. $ On the one hand, the spectrum of local modes is determined by the Flato-Fronsdal theorem for the tensor product of two such singletons. It is given by an infinite tower of massive scalar fields in AdS$_{2}$ with ascending masses expressed in terms of λ. On the other hand, the higher-spin fields arising through the gauging of [λ] algebra do not propagate local degrees of freedom. Our analysis of the spectrum suggests that AdS$_{2}$ higher-spin gravity is a theory of an infinite collection of massive scalars with fine-tuned masses, interacting with infinitely many topological gauge fields. Finally, we discuss the holographic CFT$_{1}$ duals of the kinematical structures identified in the bulk.