The evolution of new entrant's strategies in the media sector in a context of convergence : the case of Apple, Google and Microsoft - Archive ouverte HAL Accéder directement au contenu
Chapitre D'ouvrage Année : 2013

The evolution of new entrant's strategies in the media sector in a context of convergence : the case of Apple, Google and Microsoft

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hal-02402750 , version 1 (10-12-2019)

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  • HAL Id : hal-02402750 , version 1

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Nabyla Daidj. The evolution of new entrant's strategies in the media sector in a context of convergence : the case of Apple, Google and Microsoft. Understanding business ecosystems‎ : how firms succeed in the new world of convergence ?, De Boeck, pp.165 - 192, 2013, Méthodes & Recherches. Management, 978-2-8041-7676-1. ⟨hal-02402750⟩
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