Article Dans Une Revue Journal of Wine Economics Année : 2010

The Dynamics of Advertising and Contract Choice on the Champagne Wine Market

Dates et versions

hal-02401452 , version 1 (10-12-2019)

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Hervé Lanotte, Daniel Steichen. The Dynamics of Advertising and Contract Choice on the Champagne Wine Market. Journal of Wine Economics, 2010, 5 (2), pp.310-326. ⟨10.1017/S1931436100000961⟩. ⟨hal-02401452⟩
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