Article Dans Une Revue Review of Economics and Statistics Année : 2011

Price Points and Price Rigidity

Résumé

We study the link between price points and price rigidity using two data sets: weekly scanner data and Internet data. We find that “9” is the most frequent ending for the penny, dime, dollar, and ten-dollar digits; the most common price changes are those that keep the price endings at “9”; 9-ending prices are less likely to change than non-9-ending prices; and the average size of price change is larger for 9-ending than non-9-ending prices. We conclude that 9-ending contributes to price rigidity from penny to dollar digits and across a wide range of product categories, retail formats, and retailers.

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hal-02387737 , version 1 (30-11-2019)

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Daniel Levy, Dongwon Lee, Haipeng Allan Chen, Robert S. Kauffman, Mark Bergen. Price Points and Price Rigidity. Review of Economics and Statistics, 2011, 93 (4), pp.1417-1431. ⟨10.1162/REST_a_00178⟩. ⟨hal-02387737⟩
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