We introduce and study several new topological operads that should be regarded as nonsymmetric analogues of the operads of little 2-disks, framed little 2-disks, and Deligne-Mumford compactifications of moduli spaces of genus zero curves with marked points. These operads exhibit all the remarkable algebraic and geometric features that their classical analogues possess; in particular, it is possible to define a noncommutative analogue of the notion of cohomological field theory with similar Givental-type symmetries. This relies on rich geometry of the analogues of the Deligne-Mumford spaces, coming from the fact that they admit several equivalent interpretations: as the toric varieties of Loday's realisations of the associahedra, as the brick manifolds recently defined by Escobar, and as the De Concini-Procesi wonderful models for certain subspace arrangements.