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Article Dans Une Revue International Journal of Sport Management and Marketing Année : 2009

Do fans care about hot dogs? A satisfaction analysis of French ice hockey spectators

Résumé

The purpose of this research was to identify the contribution of sporting event service attributes to spectator satisfaction in a French ice hockey context. Based on the tetra-class model, the results demonstrated that some service attribute contributions vary upon spectator's team identification whereas some do not. This survey highlighted the prior and non-prior service attributes in order to satisfy spectators, amateurs and fans and reinforced the crucial role of segmentation in sport event attendance analysis.
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Dates et versions

hal-02344839 , version 1 (04-11-2019)

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Guillaume Bodet, Iouri Bernache Assollant. Do fans care about hot dogs? A satisfaction analysis of French ice hockey spectators. International Journal of Sport Management and Marketing, 2009, 5 (1/2), pp.15. ⟨10.1504/IJSMM.2009.021748⟩. ⟨hal-02344839⟩
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