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Article Dans Une Revue Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi Année : 2009

Videography in Consumer Research : Visions for a Method on the Rise

Joonas Rokka
  • Fonction : Auteur
Joel Hietanen
  • Fonction : Auteur

Résumé

Consumer researchers increasingly adopt the method of videography to study consumers and markets. In this paper we discuss how theory and practice in documentary film and visual ethnography may strengthen the use of this method. We test our insights on a videography about the paintball marketplace culture.
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Dates et versions

hal-02313352 , version 1 (11-10-2019)

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  • HAL Id : hal-02313352 , version 1

Citer

Kristine de Valck, Joonas Rokka, Joel Hietanen. Videography in Consumer Research : Visions for a Method on the Rise. Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi, 2009, 27 (4), pp.81-100 P. ⟨hal-02313352⟩

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