Use of an Analytic Network Process and Monte Carlo Analysis in New Product Formula Selection Decisions - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue APJOR, Asia Pacific Journal of Operational Research Année : 2015

Use of an Analytic Network Process and Monte Carlo Analysis in New Product Formula Selection Decisions

Nopasit Chakpitak
  • Fonction : Auteur
Gilles Neubert
  • Fonction : Auteur

Résumé

One crucial matter in routine life is decision-making. Although decision-making in everyday life appears to be easily dealt with by one-on-one comparisons, the same is not true with decision-making in business. In business management decisions, problems are more complicated than those in individual life because most business situations fall into the category of multi-criteria decision-making (MCDM) problems. Therefore, appropriate multi-criteria decision methods should be carefully selected to solve these problems. This study uses the analytic network process (ANP), one of the widely available multi-criteria decision methods. However, this popular method generally ignores the uncertainty inherent in the input data. Therefore, this paper proposes an improved process that considers uncertainty by using Monte Carlo analysis with input values then applied to the ANP procedures. This proposed method is implemented by a real business that produces roof tiles; the primary goal of the study is to select among newly developed roof formulas by considering the uncertainty and interrelation among decision criteria and elements as well as alternatives. The outcomes of study accurately rank the new product formulas. Furthermore, the results of improved method differ the rankings produced by the original ANP. The observed dissimilarities mainly result from uncertainty consideration discussed in this study.
Fichier non déposé

Dates et versions

hal-02313271 , version 1 (18-03-2020)

Identifiants

  • HAL Id : hal-02313271 , version 1

Citer

Ratapol Wudhikarn, Nopasit Chakpitak, Gilles Neubert. Use of an Analytic Network Process and Monte Carlo Analysis in New Product Formula Selection Decisions. APJOR, Asia Pacific Journal of Operational Research, 2015, 32 (2). ⟨hal-02313271⟩

Collections

EMLYON
20 Consultations
0 Téléchargements

Partager

Gmail Mastodon Facebook X LinkedIn More