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Article Dans Une Revue Journal of International Business Studies Année : 2012

Language policies and practices in wholly owned foreign subsidiaries : A recontextualization perspective

Vesa Peltokorpi
  • Fonction : Auteur

Résumé

This study adopts a recontextualization perspective on language policies and practices in wholly owned foreign subsidiaries. Drawing on a field study of 101 subsidiaries in Japan, we develop a contingency model that distinguishes between four different types of recontextualization with characteristic language policies and practices: developing/locally adaptive, developing/globally integrated, established/locally adaptive, and established/globally integrated. Our analysis shows how each of these four types is accompanied by specific problems and challenges. In particular, it elucidates five important aspects of language implementation: (1) the emergence of language praxis from the interplay of headquarters strategies and local responses; (2) the hybridization of language practices; (3) the central role of key actors such as subsidiary presidents in recontextualization; (4) the pervasive power implications of language policies and practices; and (5) the multifaceted implications for strategic human resource management. By so doing, our analysis opens up new avenues for context-specific and practice-oriented studies of language in multinational companies.
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Dates et versions

hal-02312975 , version 1 (17-03-2020)

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  • HAL Id : hal-02312975 , version 1

Citer

Eero Vaara, Vesa Peltokorpi. Language policies and practices in wholly owned foreign subsidiaries : A recontextualization perspective. Journal of International Business Studies, 2012, 43 (9), pp.808-833 P. ⟨hal-02312975⟩

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