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Article Dans Une Revue European Management Journal Année : 1991

Buying Behaviour in European and American industry : Contrasts

Bernard Cova
  • Fonction : Auteur

Résumé

The last 10 years have seen an increase in the importance of buyers in industry, and changes in their relationships with suppliers. Bernard Cova and Robert Salle examine the two major schools of thought on buyer-supplier relations at the present time — European and American. They also look forward to possible new developments in buying in the 1990s.

Dates et versions

hal-02312854 , version 1 (21-02-2020)

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Bernard Cova, Robert Salle. Buying Behaviour in European and American industry : Contrasts. European Management Journal, 1991, 9 (4), 433-436 p. ⟨10.1016/0263-2373(91)90105-Y⟩. ⟨hal-02312854⟩

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