Imagery of ad-venture : Understanding entrepreneurial identity through metaphor and drawing - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue Journal of business venturing Année : 2017

Imagery of ad-venture : Understanding entrepreneurial identity through metaphor and drawing

Robin Holt
  • Fonction : Auteur

Résumé

We examine how visual metaphor can reveal the tacit assumptions entrepreneurs use to make sense of their lives. While metaphor is often equated with linguistic metaphor, here we argue that metaphors created through the modality of drawing can offer a more nuanced insight into how entrepreneurs make sense of their entrepreneurial identity. From an analysis of images drawn by entrepreneurs and accompanying interviews, metaphors emerge that are much more complex, nuanced and messy than their linguistic equivalents. The images allow the entrepreneurs to isolate salient meanings about being in business, but refrain from simplifying what remains a multifaceted and at times contradictory and paradoxical experience.
Fichier non déposé

Dates et versions

hal-02312019 , version 1 (20-03-2020)

Identifiants

  • HAL Id : hal-02312019 , version 1

Citer

Jean Clarke, Robin Holt. Imagery of ad-venture : Understanding entrepreneurial identity through metaphor and drawing. Journal of business venturing, 2017, 32 (5), 476-497 p. ⟨hal-02312019⟩

Collections

EMLYON
17 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More