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Article Dans Une Revue Business strategy review Année : 2002

Partnering with the unfamiliar : lessons from the case of Renault and Nissan

Harry Korine
  • Fonction : Auteur
Kazuhiro Asakawa
  • Fonction : Auteur

Résumé

Companies are increasingly forming alliances with unfamiliar, often even unlikely, partners in the search for greater geographic coverage and complementary skills. How can such odd couples effectively co-operate in practice? They can – if they put the formation of a successful alliance at the centre of their strategies.
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Dates et versions

hal-02311723 , version 1 (06-12-2019)

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  • HAL Id : hal-02311723 , version 1

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Pierre-Yves Gomez, Harry Korine, Kazuhiro Asakawa. Partnering with the unfamiliar : lessons from the case of Renault and Nissan. Business strategy review, 2002, 13 (2), pp.41-50 P. ⟨hal-02311723⟩

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