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Article Dans Une Revue Journal of Management Inquiry Année : 2003

Global capitalism meets national spirit : Discourses in media texts on a cross-border acquisition

Janne Tienari
  • Fonction : Auteur
Ingmar Björkman
  • Fonction : Auteur

Résumé

In this article, the authors explore media coverage of a recent acquisitions across national borders. Their starting point is that the media represent a key arena of "discursive strategizing" for actors such as corporate managers. They illustrate and specify how global capitalism, as discourse relying on economic and financial rationale and exemplified here by the acquiring firm's attempts to expand, meets national spirit, exemplified here by the complexity in selling the acquisition target to foreigners. The main contribution of this study lies in identifying how key actors draw on and mobilize rationalistic and nationalistic discourses in public discussion. The analysis illustrates that the same actors can draw on different - even contradictory - discourses at different points in time. Furthermore, different actors - even with opposing objectives - may draw on the same discourse in legitimizing their positions and pursuing specific ends.
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Dates et versions

hal-02311661 , version 1 (06-12-2019)

Identifiants

  • HAL Id : hal-02311661 , version 1

Citer

Eero Vaara, Janne Tienari, Ingmar Björkman. Global capitalism meets national spirit : Discourses in media texts on a cross-border acquisition. Journal of Management Inquiry, 2003, 12 (4), pp.377-393 P. ⟨hal-02311661⟩

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