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Article Dans Une Revue Journal of Business Research Année : 2004

Leveraging the advantage of early entry : Proprietary technologies versus cost leadership

Régis Coeurderoy
  • Fonction : Auteur

Résumé

This research develops the relationship between the "early mover advantage" and a firm's market share. It tests hypotheses relating a firm's strategic choices and order of entry to market share on a cross-sectional data set of 1042 French manufacturing companies. The results support the persistence of an advantage for early movers. Furthermore, the development of proprietary technologies, considered as a capability to protect in-house knowledge from competition, has a leverage effect on the advantage of early moving. Finally, if cost leadership is a relevant strategy to gain market share, it is mostly beneficial to late entrants.
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Dates et versions

hal-02311633 , version 1 (07-11-2019)

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  • HAL Id : hal-02311633 , version 1

Citer

Rodolphe Durand, Régis Coeurderoy. Leveraging the advantage of early entry : Proprietary technologies versus cost leadership. Journal of Business Research, 2004, 57, pp.583-590 P. ⟨hal-02311633⟩

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