Relationships between producer and food retailer : Contractualisations, margin policies and product enhancement in the fishing sector:
Résumé
This study presents first of new involvement of the retailing industry in the fishing sector. It based its conclusions on two series of qualitative surveys jointly conducted by retail chains. The aim of the first qualitative survey, conducted in national and regional purchase centrals, was to identify and understand the procurement mechanisms applied by retail chains to seafoods and the marketing policies implemented and applied to their members. The second qualitative survey involved retail stores and tried to match the marketing mix of
non-industrial fisheries produce with retail store commercial applications.
Origine : Fichiers produits par l'(les) auteur(s)
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