Contractualisations, profit margin build-up and actions to valorize sea food : from producer to retailer
Résumé
The first part of this paper describes the on-going evolutions of contractualisation. The second part
analyses the new marketing and commercial policies applied to sea food in the various French retail chains,
profit margin make up and commercial valorisation in particular.
Origine : Fichiers produits par l'(les) auteur(s)
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