Connected Stadium: A Pillar for Football Clubs’ Marketing Development? - Archive ouverte HAL
Chapitre D'ouvrage Année : 2016

Connected Stadium: A Pillar for Football Clubs’ Marketing Development?

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Dates et versions

hal-02292206 , version 1 (19-09-2019)

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Charles Bal, Nathalie Fleck. Connected Stadium: A Pillar for Football Clubs’ Marketing Development?. Making a Difference Through Marketing, Springer Singapore, pp.43-58, 2016, ⟨10.1007/978-981-10-0464-3_4⟩. ⟨hal-02292206⟩
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