Book Sections
Year : 2017
Nathalie Fleck : Connect in order to contact the contributor
https://hal.science/hal-02292122
Submitted on : Thursday, September 19, 2019-2:17:29 PM
Last modification on : Monday, July 15, 2024-4:26:03 PM
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- HAL Id : hal-02292122 , version 1
- DOI : 10.1007/978-3-319-50008-9_156
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Nathalie Fleck, Virginie Maille, Priya Raghubir. What a Strange Bottle! Effects of Perceived Congruence of a Package Design. The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, pp.582-585, 2017, ⟨10.1007/978-3-319-50008-9_156⟩. ⟨hal-02292122⟩
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