What a Strange Bottle! Effects of Perceived Congruence of a Package Design - Archive ouverte HAL
Chapitre D'ouvrage Année : 2017

What a Strange Bottle! Effects of Perceived Congruence of a Package Design

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hal-02292122 , version 1 (19-09-2019)

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Nathalie Fleck, Virginie Maille, Priya Raghubir. What a Strange Bottle! Effects of Perceived Congruence of a Package Design. The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, pp.582-585, 2017, ⟨10.1007/978-3-319-50008-9_156⟩. ⟨hal-02292122⟩
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