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Article Dans Une Revue Psychology & Marketing Année : 2012

Celebrities in Advertising: Looking for Congruence or Likability?

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hal-02291867 , version 1 (19-09-2019)

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Nathalie Fleck, Michaël Korchia, Isabelle Le Roy. Celebrities in Advertising: Looking for Congruence or Likability?. Psychology & Marketing, 2012, 29 (9), pp.651-662. ⟨10.1002/mar.20551⟩. ⟨hal-02291867⟩
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