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Article Dans Une Revue Recherche et Applications en Marketing (English Edition) Année : 2011

Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure

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hal-02291857 , version 1 (19-09-2019)

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Virginie Maille, Nathalie Fleck. Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure. Recherche et Applications en Marketing (English Edition), 2011, 26 (2), pp.77-113. ⟨10.1177/205157071102600204⟩. ⟨hal-02291857⟩
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