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Article Dans Une Revue Academy of Management Annual Meeting Proceedings Année : 2010

Revisiting Entrepreneurial Risk Taking : Combined Effects of Cognitive Heuristics

Saulo Dubard Barbosa

Résumé

The article examines ways in which new information about a new venture project influences the risk perceptions associated with the project and the decision to join it. The authors suggest that alterations in the framing of available data about a venture creation project change risk perceptions linked to the project, people's willingness to join the project and begin the venture. Availability and anchoring are cited as heuristics through which additional information about a new venture can bias risk perceptions and decision making. The authors also discuss how intuitive thinking may actually result in biased estimates that are subsequently used as a basis in decision making.
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Dates et versions

hal-02276688 , version 1 (03-09-2019)

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Saulo Dubard Barbosa, Alain Fayolle. Revisiting Entrepreneurial Risk Taking : Combined Effects of Cognitive Heuristics. Academy of Management Annual Meeting Proceedings, 2010, 2010 (1), 1-6 p. ⟨10.5465/ambpp.2010.54495384⟩. ⟨hal-02276688⟩

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