The paper has a focus on energy consumption habits, trends and intervention strategies in residential buildings, mainly through the serious game approach with a combination of direct consumer feedback through smart metering. More than 150 homes in France and Spain have been involved in the research experiment and the consumption habits of approximately 50 homes were deeply analyzed. The applied methods, processes, results and findings of the monitoring data analysis are presented in the paper with two aims. First, consumption profiles and trends were determined for apartment homes with regard to heating, domestic hot water and electric consumption. Second, the impact of a serious game experiment was assessed comparing energy consumption, indoor air temperature and users' habits (based on questionnaires) before and after launching the experiment.