Journal Articles European Journal of Marketing Year : 2018

Making the world a better place by making better products: Eco-friendly consumer innovativeness and the adoption of eco-innovations

Nicholas Paparoidamis
  • Function : Author
  • PersonId : 1235514
Lille économie management - UMR 9221
Tran Thi Thanh Huong
  • Function : Author
Lille économie management - UMR 9221

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Humanities and Social Sciences Business administration

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https://hal.science/hal-02118394

Submitted on : Friday, May 3, 2019-9:19:35 AM

Last modification on : Friday, July 12, 2024-3:16:03 PM

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hal-02118394 , version 1 (03-05-2019)

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  • HAL Id : hal-02118394 , version 1

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Nicholas Paparoidamis, Tran Thi Thanh Huong. Making the world a better place by making better products: Eco-friendly consumer innovativeness and the adoption of eco-innovations. European Journal of Marketing, 2018. ⟨hal-02118394⟩

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