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Journal Articles Journal of Small Business Management Year : 2019

Making the Lean Start-Up Method Work: The Role of Prior Market Knowledge

Robin de Cock
  • Function : Author
Annelies Bobelyn
  • Function : Author

Abstract

Most growth‐oriented ventures make extensive use of venture experimentation, popularized by the lean start‐up method (LSM), yet we know very little about the boundary conditions under which this method can be successful. Using a longitudinal, multiple‐case study method, we investigate how growth‐oriented ventures can apply the LSM to achieve early venture success, and find that prior market knowledge is an important boundary condition for its successful application. We also contribute to the absorptive capacity literature by clarifying how new ventures build absorptive capacity early in their venture lifetimes.

Dates and versions

hal-02111482 , version 1 (26-04-2019)

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Robin de Cock, Johan Bruneel, Annelies Bobelyn. Making the Lean Start-Up Method Work: The Role of Prior Market Knowledge. Journal of Small Business Management, 2019, ⟨10.1111/jsbm.12506⟩. ⟨hal-02111482⟩
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