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Communication Dans Un Congrès Année : 2013

Affective Meaning Transfer between Brands and Print Media Brands in a French Setting: The role of Emotions, Attachment and Affective Commitment

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hal-02105376 , version 1 (20-04-2019)

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Pierre Valette-Florence, Rita Valette-Florence. Affective Meaning Transfer between Brands and Print Media Brands in a French Setting: The role of Emotions, Attachment and Affective Commitment. XVI Academy of Marketing, Science World Marketing Congres, Jul 2013, Melbourne, Australia. ⟨hal-02105376⟩

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