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Journal Articles Recherche et Applications en Marketing (English Edition) Year : 2014

Shopping in a mall: A typology of four shopping trips

Le magasinage dans un centre commercial: une typologie de quatre parcours

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hal-02090688 , version 1 (05-04-2019)

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Aurélia Michaud-Trévinal. Shopping in a mall: A typology of four shopping trips. Recherche et Applications en Marketing (English Edition), 2014, 28 (3), pp.14-43. ⟨10.1177/2051570713512736⟩. ⟨hal-02090688⟩
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