Explaining repurchase probabilities after a brand switch - Archive ouverte HAL
Communication Dans Un Congrès Année : 2017

Explaining repurchase probabilities after a brand switch

Fichier non déposé

Dates et versions

hal-02067713 , version 1 (14-03-2019)

Identifiants

  • HAL Id : hal-02067713 , version 1

Citer

Philippe Aurier, Victor Mejia. Explaining repurchase probabilities after a brand switch. EMAC 46th Annual Congress, May 2017, Groningen, Netherlands. ⟨hal-02067713⟩
58 Consultations
0 Téléchargements

Partager

More