Impact of alignability and size on brand lines and line extension performance: empirical evidence - Archive ouverte HAL
Communication Dans Un Congrès Année : 2016

Impact of alignability and size on brand lines and line extension performance: empirical evidence

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hal-02067692 , version 1 (14-03-2019)

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  • HAL Id : hal-02067692 , version 1

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Philippe Aurier, Victor Mejia. Impact of alignability and size on brand lines and line extension performance: empirical evidence. 19th AMS World Congress, Jul 2016, Paris, France. ⟨hal-02067692⟩
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