Journal Articles
Journal of Product and Brand Management
Year : 2019
Veronique COVA : Connect in order to contact the contributor
https://hal.science/hal-02062185
Submitted on : Friday, March 8, 2019-4:02:03 PM
Last modification on : Thursday, July 14, 2022-4:09:22 AM
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Veronique Cova, Bernard Cova. Experience copycats: the Compostela case. Journal of Product and Brand Management, In press, ⟨10.1108/JPBM-06-2018-1915⟩. ⟨hal-02062185⟩
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