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Journal Articles Journal of Product and Brand Management Year : 2019

Experience copycats: the Compostela case

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hal-02062185 , version 1 (08-03-2019)

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Veronique Cova, Bernard Cova. Experience copycats: the Compostela case. Journal of Product and Brand Management, In press, ⟨10.1108/JPBM-06-2018-1915⟩. ⟨hal-02062185⟩
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