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Communication Dans Un Congrès Année : 2018

Portuguese and French validation of need for drama (NFD) scale in consumer behavior

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hal-02055884 , version 1 (04-03-2019)

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  • HAL Id : hal-02055884 , version 1

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Cindy Caldara, Bruno Emanuel Morgado Ferreira. Portuguese and French validation of need for drama (NFD) scale in consumer behavior. Academy of Marketing Science Annual Conference, May 2018, Nouvelle Orléans, United States. ⟨hal-02055884⟩
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