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Communication Dans Un Congrès Année : 2016

Integrating the notion of ‘generativity desire’ in the elaboration of persuaive health campaigns

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hal-02048792 , version 1 (25-02-2019)

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  • HAL Id : hal-02048792 , version 1

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Cynthia Assaf, Marie-Laure Gavard-Perret. Integrating the notion of ‘generativity desire’ in the elaboration of persuaive health campaigns. AMS 19th World Marketing Congress, 2016, Paris, France. ⟨hal-02048792⟩

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