Entrepreneurship and innovation in a competition context - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue Academic Journal of Business, Administration, Law and Social Sciences Année : 2016

Entrepreneurship and innovation in a competition context

Résumé

The objective of this research is to explore the relationship between the competitive situation and the launching strategy of a new product. It also aims to study the internal structure of the competitive situation. Competition situation is apprehended with 4 variables: strategic similarity, multimarket competition, market concentration and competition intensity (the first three being perceived as antecedents of the last). Launching strategy, strategic similarity and competition intensity have two internal dimensions: a strategic and a tactical one. Using a questionnaire, data was collected from 140 managers involved in the recent launching of a new product in France. The findings onfirmed that competition intensity depends partially on other variables of the competition situation, and that the latter exert an influence on the structure of the launching strategy. These relations vary considerably, according to the sub-dimensions of the variables. However, other antecedents of competition intensity on the one hand and of the launching strategy structure on the other hand, are to be sought beyond the simple competition situation
Fichier non déposé

Dates et versions

hal-02014647 , version 1 (11-02-2019)

Identifiants

  • HAL Id : hal-02014647 , version 1

Citer

Suela Bylykbashi, Khalil Assala, Gilles Roehrich. Entrepreneurship and innovation in a competition context. Academic Journal of Business, Administration, Law and Social Sciences, 2016, 2 (2), pp.9-31. ⟨hal-02014647⟩

Collections

UGA CERAG
44 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More