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Article Dans Une Revue Recherche et Applications en Marketing (English Edition) Année : 2015

Responsible tourist behaviour : The role of social engagement

Résumé

This is a study of the effect of social engagement on responsible tourist behaviour. We also examine the mediating role of responsible public management of tourism, involvement in responsible tourism and the ecological orientation of tourism. This research is based on an overall sample of 656 respondents. Our research hypotheses are tested using structural equation modelling. The results reveal a direct positive effect of social engagement on responsible behaviour among tourists. Involvement in responsible tourism and satisfaction regarding the responsible public management of tourism have mediating effects on the relationship between social engagement and responsible tourist behaviour. However, an ecological orientation in tourism has no significant mediating effect on this relationship, nor does it have a direct effect on responsible tourist behaviour. We also discuss the theoretical and managerial implications of our findings.
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Dates et versions

hal-01998024 , version 1 (29-01-2019)

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Mbaye Fall Diallo, Fatou Diop-Sall, Erick Leroux, Pierre Valette-Florence. Responsible tourist behaviour : The role of social engagement. Recherche et Applications en Marketing (English Edition), 2015, 30 (3), pp.85-104. ⟨10.1177/2051570715594134⟩. ⟨hal-01998024⟩
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