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What are the perceptual and behavioral changes arising from consumer empowerment strategies launched by brands?

Hajer Bachouche
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Ouidade Sabri
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hal-01996387 , version 1 (28-01-2019)

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  • HAL Id : hal-01996387 , version 1

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Hajer Bachouche, Ouidade Sabri. What are the perceptual and behavioral changes arising from consumer empowerment strategies launched by brands?. 34th Congress of the French Marketing Association (AFM), May 2018, Strasbourg, France. ⟨hal-01996387⟩
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