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Article Dans Une Revue Journal of Marketing Management Année : 2018

A commentary on the treatment of taboo in consumption and marketing

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hal-01996348 , version 1 (28-01-2019)

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  • HAL Id : hal-01996348 , version 1

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Gretchen Larsen, Maurice Patterson, Ouidade Sabri, Luciana Walther. A commentary on the treatment of taboo in consumption and marketing. Journal of Marketing Management, 2018, 34 (13-14), pp.1067-1077. ⟨hal-01996348⟩
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