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Journal Articles International Journal of Market Research Year : 2018

Investigating Brand Verbal Fluency: When known brands do not come to mind

Bernard Gourvennec
Gilles Laurent
  • Function : Author
Raphaelle Lambert-Pandraud
  • Function : Author
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hal-01958842 , version 1 (18-12-2018)

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  • HAL Id : hal-01958842 , version 1

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Bernard Gourvennec, Gilles Laurent, Raphaelle Lambert-Pandraud. Investigating Brand Verbal Fluency: When known brands do not come to mind. International Journal of Market Research, 2018. ⟨hal-01958842⟩

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