Inspired by the work of Cherry, we introduce and study a new notion of Brody hyperbolicity for rigid analytic varieties over a non-archimedean field K of characteristic zero. We use this notion of hyperbolicity to show the following algebraic statement: if a projective variety admits a non-constant morphism from an abelian variety, then so does any specialization of it. As an application of this result, we show that the moduli space of abelian varieties is K-analytically Brody hyperbolic in equal characteristic 0. These two results are predicted by the Green-Griffiths-Lang conjecture on hyperbolic varieties and its natural analogues for non-archimedean hyperbolicity. Finally, we use Scholze's uniformization theorem to prove that the aforementioned moduli space satisfies a non-archimedean analogue of the "Theorem of the Fixed Part" in mixed characteristic.