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Journal Articles Entrepreneurship and Sustainability Issues Year : 2018

Sustainability of organization performance via management techniques


The article deals with some aspects of relationships with furniture market customers. The research results are presented to identify customer value attributes that are important for customer´s choice, satisfaction and value reporting tools. It has been found out that the most important value attributes are high quality of the furniture design, willingness and kindness of the staff, the professional level of the staff and the variety of designs. The least important value attributes are the loyalty programme, the first purchase discount and the architect´s advice. Personal information resources are more important for the customer than the impersonal ones. The Internet is primarily used as a source of information about furniture in general and it is used to get an overview before buying in a brick and mortar shop. These findings form a basis of a properly designed effective strategy for maintaining current customers and acquiring new ones.
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hal-01860134 , version 1 (23-08-2018)



Vladimír Kubeš, Jan Rančák. Sustainability of organization performance via management techniques. Entrepreneurship and Sustainability Issues, 2018, 5 (4), pp.1031 - 1042. ⟨10.9770/jesi.2018.5.4(23)⟩. ⟨hal-01860134⟩
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