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Communication Dans Un Congrès Année : 2018

Social media monitoring rooms, digitization and public relations: A case study on Nestlé’s Digital Acceleration Team

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hal-01859486 , version 1 (22-08-2018)

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  • HAL Id : hal-01859486 , version 1

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Bruno Asdourian, Dominique Bourgeois, Grégoire Tardin. Social media monitoring rooms, digitization and public relations: A case study on Nestlé’s Digital Acceleration Team. Swiss Association of Communication and Media Research (SACM) Annual Conference, May 2018, Lugano, Switzerland. ⟨hal-01859486⟩
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