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Communication Dans Un Congrès Année : 2018

Exploring big data, digitization and public relations: a case study on Nestlé’s Digital Acceleration Team

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hal-01859483 , version 1 (22-08-2018)

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  • HAL Id : hal-01859483 , version 1

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Bruno Asdourian, Dominique Bourgeois, Grégoire Tardin. Exploring big data, digitization and public relations: a case study on Nestlé’s Digital Acceleration Team. International Communication Association (ICA) Annual Conference – Public Relations Division, May 2018, Prague, Czech Republic. ⟨hal-01859483⟩
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