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Journal Articles Industrial Marketing Management Year : 2017

Economic geography and industrial marketing views on trade shows: Collective marketing and knowledge circulation

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hal-01838434 , version 1 (13-07-2018)

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Diego Rinallo, Harald Bathelt, Francesca Golfetto. Economic geography and industrial marketing views on trade shows: Collective marketing and knowledge circulation. Industrial Marketing Management, 2017, 61, pp.93 - 103. ⟨10.1016/j.indmarman.2016.06.012⟩. ⟨hal-01838434⟩
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