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Communication Dans Un Congrès Année : 2018

Healthy food promotion with an app ?

Résumé

Numerous health programs have tried to make people implement their diet to improve their health. These programs, mainly education and information-oriented, nevertheless sought to fight the epidemic of obesity and its potential outcomes on health disorders. We question how connected devices could provide a more effective method to promote healthy food. They can be used in a social marketing perspective to mix virtual entertainment and real commitment to a behavioural change, such as a healthier diet for a better life. The preliminary results tend to highlight motivation as the major factor compared to the type of devices used (website, app or connected devices such as Fitbit or Hapifork) and the type of message.
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Dates et versions

hal-01806246 , version 1 (01-06-2018)

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  • HAL Id : hal-01806246 , version 1

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Patricia Gurviez, Madeleine Besson, David Blumenthal. Healthy food promotion with an app ?. AMS46 : 2018 AMS 46th Annual Conference (Academy of Marketing Science), May 2018, New Orleans, Louisiana, United States. ⟨hal-01806246⟩
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