A marketing perspective on business models - Archive ouverte HAL Access content directly
Journal Articles AMS Review Year : 2017

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hal-01745312 , version 1 (28-03-2018)

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Hubert Gatignon, Xavier Lecocq, Koen Pauwels, Alina Sorescu. A marketing perspective on business models. AMS Review, 2017, 7 (3-4), pp.85 - 89. ⟨10.1007/s13162-017-0108-5⟩. ⟨hal-01745312⟩
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