A marketing perspective on business models

Hubert Gatignon; Xavier Lecocq; Koen Pauwels; Alina Sorescu

doi:10.1007/s13162-017-0108-5

Journal Articles AMS Review Year : 2017

A marketing perspective on business models

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Hubert Gatignon

Function : Author

Institut Européen d'administration des Affaires

Xavier Lecocq

Function : Author
PersonId : 1251396
IdHAL : xavier-lecocq

Lille économie management - UMR 9221

Koen Pauwels

Function : Author

Ozyegin University

Alina Sorescu

Function : Author

Domains

Business administration

julie goupy : Connect in order to contact the contributor

https://hal.science/hal-01745312

Submitted on : Wednesday, March 28, 2018-10:15:59 AM

Last modification on : Friday, July 12, 2024-3:16:03 PM

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hal-01745312 , version 1 (28-03-2018)

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HAL Id : hal-01745312 , version 1
DOI : 10.1007/s13162-017-0108-5

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Hubert Gatignon, Xavier Lecocq, Koen Pauwels, Alina Sorescu. A marketing perspective on business models. AMS Review, 2017, 7 (3-4), pp.85 - 89. ⟨10.1007/s13162-017-0108-5⟩. ⟨hal-01745312⟩

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